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Category Archives: brand positioning
Great chat with Mark Satov about personal branding, how to avoid sounding like everyone else on LinkedIn, and even what we can learn about brand positioning from Donald Trump.
I had the good fortune of a very pleasant conversation with Deana Sumanac of CBC News, regarding fallout from the O’Reilly firing. Her central question: what does the future hold for Fox?
[Cache #251] By Andris Pone – President, Coin Branding — What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is values-neutral. It is OK to have a brand read more
[Cache #250] By Andris Pone – President, Coin Branding — Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city will continue to bear a negative association with him for read more
[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more
[Cache #245] By Andris Pone – President, Coin Branding — In the season of the summer read, perhaps the most important story you could consider is your own. What is it, exactly? And how well or poorly are you telling read more