Category Archives: trademarks

For Google, Alphabet Might Spell Trouble

[Cache #210] By Andris Pone – President, Coin Branding – Really?  They forgot to Google it? Not likely.  Still, many are dumbfounded this week at Google’s introduction of a new holding company name, Alphabet.  My first Google search of the story led to The New read more

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Great, and Not So Great, Moments in Brand Naming History

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Aeroplan Flies Too Close

[Cache #160] The central purpose of branding is to help people understand how you are different.  On this basis, how different is your brand if it has the same name and/or tagline as someone else? If that someone else happens not to be in the read more

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Can Your Brand Flourish This Winter?

THE 5th OF 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES FOR INSURANCE ADVISORS By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and Thought Leadership Summits this past summer.  In this series of six bi-weekly blogposts read more

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Introducing Oaken Financial

[Cache - #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct.  And now a tree – or rather, something oak-like – as in Oaken, the name for the new direct-to-consumer banking brand launched yesterday by Home read more

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WestJet: Love thyself

[Cache - #85] After 16 years of building a universally-respected brand, does WestJet nonetheless have a serious self-esteem problem?  Why else would they even consider excluding WestJet, or even a reference to it, from the name of their soon-to-be-launched regional airline? read more

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Maybe Charlie Sheen isn’t a complete loser

[Cache - #20] One of the most challenging things about developing a name for your product, service or organization is finding one that can be owned.  Registered as a trademark and then protected from use by others, in other words.  read more

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Names and taglines: Valentine’s edition

[Cache - #11] Valentine’s Day comes but once a year, but in the world of brands, love is always in the air.  There are more than 1,700 trademarks in Canada for brand names and taglines containing the word love.  Among read more

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A quick primer on naming

Recently I was asked by a friend, already well down the road to naming her company, about the key things to consider in the late stages of a naming process.  I sent her this quick email: “Note that you should read more

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