Category Archives: brand names

Sonnet Stands Apart

[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different.  At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more

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I Give Trump the Gold Medal

[Cache #247] By Andris Pone – President, Coin Branding – What’s the biggest brand in the world?  It’s not Apple.  Or Google.  Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway.  The above are the brands defined read more

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What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.

[Cache #235] By Andris Pone – President, Coin Branding – As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some might expect me to answer my read more

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April Fool’s Day Discriminates Against the Humourless, Supreme Court Declares

OTTAWA – April 1st, 2016 By Andris Pone Coin News Services Claiming it as a victory for the humourless, constitutional lawyer Brian Greenspan praised, at exactly 12:01 Eastern Time today, the decision by the Supreme Court of Canada to extend April Fool’s Day to 5pm read more

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The One Question SickKids Must Ask

[Cache #230] By Andris Pone – President, Coin Branding – I sat down at my computer ready to tell you that SickKids, otherwise known as The Hospital for Sick Children, should not change its name, period.  That it should completely ignore the online petition started by read more

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How To Turn Over A New Leaf

[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo?  It could very well make a difference for your business, or for your hockey read more

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The Words Obama Needs To Say

[Cache #222] By Andris Pone – President, Coin Branding – Barack Obama, with the next presidential election less than a year away, is now what the Americans call a lame duck president.  Yet that positioning is very much inadequate to describe the distinct power held read more

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The Fumble That Wasn’t

[Cache #221] By Andris Pone – President, Coin Branding – “A colossal mistake, an enormous opportunity squandered.” That’s what I wrote two-and-a-half years ago in this space in the process of lambasting the ownership of Ottawa’s new CFL football team for naming read more

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The End of 9/11

[Cache #212] By Andris Pone – President, Coin Branding – When you went to bed last night, did it even occur to you that today would be September 11th? Not to me.  I am amazed that until almost 9am today, it did read more

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For Google, Alphabet Might Spell Trouble

[Cache #210] By Andris Pone – President, Coin Branding – Really?  They forgot to Google it? Not likely.  Still, many are dumbfounded this week at Google’s introduction of a new holding company name, Alphabet.  My first Google search of the story led to The New read more

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