Category Archives: brand messaging

Trump Proves Women Have a Brand Problem

[Cache #251] By Andris Pone – President, Coin Branding — What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is values-neutral.  It is OK to have a brand read more

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Sonnet Stands Apart

[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different.  At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more

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Courage

[Cache #241] By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written.  Anyone passingly familiar with the songs of the Tragically Hip will instantly recognize it as one of the read more

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Thanks to Romney, The Donald Officially Has No Clothes

 [Cache #232] By Andris Pone – President, Coin Branding — If only we could all communicate as clearly and powerfully as Mitt Romney.  Well, as clearly and powerfully as he did last week, anyway, in an anti-Trump speech the New read more

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Fidelity, Sprott and The Brand Speedo

[Cache #223] By Andris Pone – President, Coin Branding — What is a brand?  Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the culture of an organization. -It’s not a logo or any other piece of read more

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Justin’s Branding Jiu-Jitsu

[Cache #217] By Andris Pone – President, Coin Branding — We know Justin Trudeau, who literally beat up the much bigger Brazeau, to be a good boxer.  As effective (and satisfying) as Trudeau’s pugilistic skills proved to be, he has elected not to metaphorically employ them read more

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Be Different. In A Good Way.

[Cache #197] By Andris Pone President, Coin Branding — Each of us has a profoundly deep desire to be different.  If we did not believe that we were unique, that we had some one-of-a-kind value to offer the people and world read more

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I Won’t Be Voting For Darrin Davidson – But Orangeville Should

[Cache #176] By Andris Pone President, Coin Branding andris@coinbranding.com — This Monday October 27th, I will not be voting for Darrin Davidson, candidate for Councillor in Orangeville, Ontario. Because I do not live there.  Instead, I live and run my branding read more

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If You Want People To Care

[Cache #170] The skinny guy with the grey hair walked on stage to a chorus of Happy Birthday.  He leaned into the microphone with a mock scowl, and emphasized his curse:  “I knew somebody would have to point out that I’m seventy-f____ing-one years old.” The man was Roger read more

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Yellow Pages Ads Lack That Bieber Punch

[Cache #166] “Actor Orlando Bloom threw a punch at Justin Bieber last night during an argument at a night club in Spain. Orlando’s hand was pretty sore today – you know, from all the high-fives he got.” That, ladies and read more

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