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Category Archives: Brand It Ain’t the Logo
[Cache #185] By Andris Pone President, Coin Branding — The Target debacle has been so spectacular, it has endowed the following maxim with new meaning: “The only thing harder than building a brand is changing one.” In the context of Target, read more
Lead author Ted Matthews and I are proud to announce that Brand: It Ain’t the Logo has been picked up by all Target stores in Canada, as part of a special Father’s Day promotion. We are humbled by the rarity of a read more
…at Books for Business, as published in Tuesday’s Globe and Mail.
Books for Business recently announced its top 10 sellers of 2009. The book I was privileged to co-author – Brand: It Ain’t the Logo* (It’s what people think of you™) – made the list.