Category Archives: brand experience

Andris Pone media comment on United

I had the pleasure of being interviewed by Hollie Shaw of the National Post, as well as by Mark Sutcliffe on AM1310 Ottawa. Here are the links: National Post AM1310: (interview starts at 34:40)      

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The Happiest Place on Earth

[Cache #242] By Andris Pone – President, Coin Branding – Disney’s tagline, The Happiest Place on Earth, is the world’s biggest, boldest brand promise.   People come from all around the planet to experience that promise.  Especially families.  And even more especially, children – read more

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Joy at Indigo: Reisman’s Brand Reciprocity

[Cache #239] By Andris Pone – President, Coin Branding – All too often, customer service sucks.  Especially in Canada.  Recently I was reacquainted with this conviction after a particular restaurant experience – but instead of deciding to write on this read more

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The Astonishing Tessa Smith, and How To Live Your Brand

[Cache #236] By Andris Pone – President, Coin Branding – Is your brand dead or alive? By alive, I mean this:  are you living it in ways that clearly and powerfully support your brand foundation (your core purpose, your vision, your position, your read more

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Blasphemy Alert: Uber Is Overrated

[Cache #227] By Andris Pone – President, Coin Branding – Please forgive me.  But I just don’t think Uber is that great.  This will shock my dad, to whom I have been defending Uber as a beacon of free enterprise read more

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Lift’s Bliss

[Cache #226] By Andris Pone – President, Coin Branding – Consistency is a killer. What I mean is that being consistent – which means doing the same thing, in the same way, for a very long period of time, without read more

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The Fumble That Wasn’t

[Cache #221] By Andris Pone – President, Coin Branding – “A colossal mistake, an enormous opportunity squandered.” That’s what I wrote two-and-a-half years ago in this space in the process of lambasting the ownership of Ottawa’s new CFL football team for naming read more

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When People Laugh At Your Brand

[Cache #220] By Andris Pone – President, Coin Branding – This seems a safe guess:  that most of us would rather not toil for years on defining a consistent brand in the marketplace, only to have it publicly mocked. But sometimes read more

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The Beer Store’s Brand Goggles

[Cache #192] By Andris Pone President, Coin Branding – Yes, a brand is what people think of you.  And in a recent moment of inspiration, I suggested that even more important is what we think of ourselves.  But: too high a level of read more

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