Category Archives: brand equity

Ryan Lochte and The One Stupid Thing You Won’t Do

[Cache #248] By Andris Pone – President, Coin Branding – Last night was the first this summer that I couldn’t sit in shorts on my balcony.  Because it was too cold. In the heat of July and August, it is read more

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On The National Tonight

I had an enjoyable interview at CBC studios today with Deana Sumanac on the resignation of Q host Shad and his replacement by CBC Radio Two host Tom Power. Click here to watch the video. What does this say about read more

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I Give Trump the Gold Medal

[Cache #247] By Andris Pone – President, Coin Branding – What’s the biggest brand in the world?  It’s not Apple.  Or Google.  Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway.  The above are the brands defined read more

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Earls: An Apology Well Done

[Cache #238] By Andris Pone – President, Coin Branding – Here’s something you probably didn’t know two weeks ago:  that Earls has been trying hard to serve only Certified Humane beef in its restaurants. But now, in all likelihood, you do.  read more

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The Self-Demolition of Donald Trump

[Cache #211] By Andris Pone – President, Coin Branding – No opponent, whether in the Republican or Democratic parties, whether in the press or in the public, is going to take down Donald Trump. Instead, America’s Rob Ford will do it himself.  The read more

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Why Ellen’s ED Will Work

[Cache #205] By Andris Pone – President, Coin Branding – What’s “ED”? It could be Ed, as in a man’s name, or ee-dee, as in initials which may or may not stand for erectile dysfunction.  It turns out it’s the first of these possibilities, Ed, and read more

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The Price You Don’t Have to Pay

[Cache #189] By Andris Pone President, Coin Branding – “Advertising is the price you pay for having an unremarkable product.” Jeff Bezos CEO Amazon Clients and others often tell me, with a measure of pride in their voices, that most read more

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Why Target Missed

[Cache #185] By Andris Pone President, Coin Branding – The Target debacle has been so spectacular, it has endowed the following maxim with new meaning: “The only thing harder than building a brand is changing one.” In the context of Target, read more

Posted in brand culture, brand differentiation, brand equity, brand experience, Brand It Ain't the Logo, customer service, positioning | Tagged , , , , , , | 2 Comments

Jian’s Gone. What To Do About Q?

[Cache #177] By Andris Pone President, Coin Branding andris@coinbranding.com – Jian Ghomeshi has left the building, literally.  You know you’re done when your bosses let the media take pictures while your face, 10 feet high in the lobby of your workplace, read more

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Aeroplan Flies Too Close

[Cache #160] The central purpose of branding is to help people understand how you are different.  On this basis, how different is your brand if it has the same name and/or tagline as someone else? If that someone else happens not to be in the read more

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