Category Archives: brand differentiation

Sonnet Stands Apart

[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different.  At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more

Posted in best brand names, brand copywriting, brand differentiation, brand foundation, brand messaging, brand names, brand positioning, brand promise, key messaging, positioning, taglines | Tagged , , , , , , , | Leave a comment

The Brand Suicide of Black Lives Matter

[Cache #244] By Andris Pone – President, Coin Branding – The Canadian arm of Black Lives Matter has just declared Toronto mayor John Tory a non-person.  It is an absurdly ironic move for an organization that, in its American iteration read more

Posted in brand awareness, brand character, brand differentiation, brand positioning, positioning | Tagged , , , , , | Leave a comment

Brexit Bloody Well On-Brand

[Cache #243] By Andris Pone – President, Coin Branding – What the Brits have done is simply live up to their brand:  scrappy and strong, fiercely independent, confident beyond compare and utterly unique. And let’s face it:  they didn’t leave Europe, they read more

Posted in brand authenticity, brand character, brand differentiation, country branding, positioning | Tagged , , , , , , , | 2 Comments

The Happiest Place on Earth

[Cache #242] By Andris Pone – President, Coin Branding – Disney’s tagline, The Happiest Place on Earth, is the world’s biggest, boldest brand promise.   People come from all around the planet to experience that promise.  Especially families.  And even more especially, children – read more

Posted in brand differentiation, brand experience, brand promise, positioning, taglines | Tagged , , , , , , , , , | 1 Comment

Earls: An Apology Well Done

[Cache #238] By Andris Pone – President, Coin Branding – Here’s something you probably didn’t know two weeks ago:  that Earls has been trying hard to serve only Certified Humane beef in its restaurants. But now, in all likelihood, you do.  read more

Posted in brand differentiation, brand equity, positioning | Tagged , , , , , , , , , , | 1 Comment

Brand Blindness and the Horrible Headshot

[Cache #237] By Andris Pone – President, Coin Branding Your brand is not your logo.  Instead, it is what people think of your logo – and of every other piece of information about you they have ever processed.  In other words, you might read more

Posted in brand differentiation, brand identity, logos, personal branding, positioning, reason to believe | Tagged , , , , , , , , , , | Leave a comment

By and Large, Addition Elle Got It Right

[Cache #234] By Andris Pone – President, Coin Branding – “One of the fundamental lessons of social media is that someone, somewhere, will always be offended.”  Kelly McParland, National Post   The subject of a woman’s weight is one of the riskiest read more

Posted in brand differentiation, consistency, positioning | Tagged , , , , , , , , , | 5 Comments

Henein’s Heels: What’s Your Verdict?

 [Cache #231] By Andris Pone – President, Coin Branding – “Best. Cache. Ever.” I will gloat for a moment about this three-word email, sent to me by a longtime (female) reader, about my blog on the powerful personal brand of read more

Posted in brand character, brand differentiation, personal branding, remark-able | Tagged , , , , , , , , , , | 4 Comments

The Stiletto-Sharp Brand of Marie Henein

[Cache #229] By Andris Pone – President, Coin Branding – “…Ghomeshi’s lawyer strides up the centre aisle to the defence table, sweeping past in a stunning black dress and designer jacket like some exotic import from Suits.  A slash of read more

Posted in brand character, brand differentiation, consistency, personal branding | Tagged , , , , , , , , , , , , , | 4 Comments

Fidelity, Sprott and The Brand Speedo

[Cache #223] By Andris Pone – President, Coin Branding – What is a brand?  Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the culture of an organization. -It’s not a logo or any other piece of read more

Posted in brand advertising, brand copywriting, brand differentiation, brand messaging, insurance advisor series, key messaging, personal branding, positioning, remark-able | Tagged , , , , , , , , , , , | 2 Comments