Category Archives: brand culture

Andris Pone media comment on United

I had the pleasure of being interviewed by Hollie Shaw of the National Post, as well as by Mark Sutcliffe on AM1310 Ottawa. Here are the links: National Post AM1310: (interview starts at 34:40)      

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Will Ferrell’s Joke About Life (Insurance)

[Cache #246] By Andris Pone – President, Coin Branding – Summer is the time of fun and laughter, and in that vein I found myself this week watching a 2011 YouTube video of Will Ferrell’s acceptance speech for the most read more

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Joy at Indigo: Reisman’s Brand Reciprocity

[Cache #239] By Andris Pone – President, Coin Branding – All too often, customer service sucks.  Especially in Canada.  Recently I was reacquainted with this conviction after a particular restaurant experience – but instead of deciding to write on this read more

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Lift’s Bliss

[Cache #226] By Andris Pone – President, Coin Branding – Consistency is a killer. What I mean is that being consistent – which means doing the same thing, in the same way, for a very long period of time, without read more

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How To Turn Over A New Leaf

[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo?  It could very well make a difference for your business, or for your hockey read more

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Bleeding Black

[Cache #219] By Andris Pone – President, Coin Branding – The Montreal Canadiens are off to an eye-popping start – one of the best in NHL history.  Having won 13 of their first 17 games, they are on pace to win 62 matches, read more

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Kanye West Proves Canadians Are the Most Americanized People On Earth

[Cache #206] By Andris Pone – President, Coin Branding – This is why the United States, and much of the world, regards Canada as America’s 51st state – and much of Canada feels the same way. Questions of whether Kanye West has any read more

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Why Target Missed

[Cache #185] By Andris Pone President, Coin Branding – The Target debacle has been so spectacular, it has endowed the following maxim with new meaning: “The only thing harder than building a brand is changing one.” In the context of Target, read more

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Standing out from the business school crowd

Comment from yours truly in a Brenda Bouw feature for the Globe and Mail, alongside my good friend Mark Healy, CMO of Tennis Canada.

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Second Cup’s Only Shot

[Cache #181] By Andris Pone President, Coin Branding – If, in your heart of hearts, you doubt our nagging claim that too many organizations fundamentally don’t know what a brand is, you need look no further than the just announced “rebranding” of read more

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