Category Archives: brand copywriting

Sonnet Stands Apart

[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different.  At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more

Posted in best brand names, brand copywriting, brand differentiation, brand foundation, brand messaging, brand names, brand positioning, brand promise, key messaging, positioning, taglines | Tagged , , , , , , , | Leave a comment

Courage

[Cache #241] By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written.  Anyone passingly familiar with the songs of the Tragically Hip will instantly recognize it as one of the read more

Posted in brand authenticity, brand copywriting, brand messaging, key messaging, personal branding, positioning, taglines | Tagged , , , , , , , , , , | 4 Comments

Fidelity, Sprott and The Brand Speedo

[Cache #223] By Andris Pone – President, Coin Branding — What is a brand?  Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the culture of an organization. -It’s not a logo or any other piece of read more

Posted in brand advertising, brand copywriting, brand differentiation, brand messaging, insurance advisor series, key messaging, personal branding, positioning, remark-able | Tagged , , , , , , , , , , , | 2 Comments

Toronto Pan Am Names

[Cache #204] — By Andris Pone – President, Coin Branding — On the question of whether to use initials in a name, the rule is clear: (almost) never. For example, when you have a Franken-name like this… CIBC Pan Am read more

Posted in best brand names, brand copywriting, brand names, key messaging, remark-able, worst brand names | Tagged , , , , , , , , | Leave a comment

Be Different. In A Good Way.

[Cache #197] By Andris Pone President, Coin Branding — Each of us has a profoundly deep desire to be different.  If we did not believe that we were unique, that we had some one-of-a-kind value to offer the people and world read more

Posted in brand advertising, brand copywriting, brand differentiation, brand messaging, key messaging, positioning, rebranding, remark-able, taglines | Tagged , , , , , , , , , , | Leave a comment

What Word Will You Own in 2015?

[Cache #184] By Andris Pone President, Coin Branding — The Charlie Hebdo massacre has confirmed once again the inestimable power of words and ideas.  They clearly have the power to anger and inflame, and if one looks at the cartoonists’ work, there can read more

Posted in brand copywriting, consistency, personal branding, positioning | Tagged , , , , , , , , , , , | 3 Comments

Yellow Pages Ads Lack That Bieber Punch

[Cache #166] “Actor Orlando Bloom threw a punch at Justin Bieber last night during an argument at a night club in Spain. Orlando’s hand was pretty sore today – you know, from all the high-fives he got.” That, ladies and read more

Posted in brand advertising, brand copywriting, brand messaging, consistency, remark-able, taglines | Tagged , , , , , , , , | 2 Comments