Category Archives: brand character

The Beer Thrower Is Just Our Scapegoat

[Cache #250] By Andris Pone – President, Coin Branding – Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city will continue to bear a negative association with him for read more

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The Brand Suicide of Black Lives Matter

[Cache #244] By Andris Pone – President, Coin Branding – The Canadian arm of Black Lives Matter has just declared Toronto mayor John Tory a non-person.  It is an absurdly ironic move for an organization that, in its American iteration read more

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Brexit Bloody Well On-Brand

[Cache #243] By Andris Pone – President, Coin Branding – What the Brits have done is simply live up to their brand:  scrappy and strong, fiercely independent, confident beyond compare and utterly unique. And let’s face it:  they didn’t leave Europe, they read more

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Sophie Scares Us

[Cache #240] By Andris Pone – President, Coin Branding – Sophie’s crime?  Being popular.  And beautiful.  And articulate, stylish, pleasant, warm and giving.   In sum, she has a strong personal brand, one that rubs some people the wrong way.   Because read more

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Henein’s Heels: What’s Your Verdict?

 [Cache #231] By Andris Pone – President, Coin Branding – “Best. Cache. Ever.” I will gloat for a moment about this three-word email, sent to me by a longtime (female) reader, about my blog on the powerful personal brand of read more

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The Stiletto-Sharp Brand of Marie Henein

[Cache #229] By Andris Pone – President, Coin Branding – “…Ghomeshi’s lawyer strides up the centre aisle to the defence table, sweeping past in a stunning black dress and designer jacket like some exotic import from Suits.  A slash of read more

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Bleeding Black

[Cache #219] By Andris Pone – President, Coin Branding – The Montreal Canadiens are off to an eye-popping start – one of the best in NHL history.  Having won 13 of their first 17 games, they are on pace to win 62 matches, read more

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You’re Different, Right? Two Ways to Act Like It.

[Cache #216] By Andris Pone – President, Coin Branding – Go Jays Go. Also, it’s important to articulate a strong set of values for your personal brand.  Except that writing them down is not enough.  You actually have to behave in accordance with them. read more

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The Self-Demolition of Donald Trump

[Cache #211] By Andris Pone – President, Coin Branding – No opponent, whether in the Republican or Democratic parties, whether in the press or in the public, is going to take down Donald Trump. Instead, America’s Rob Ford will do it himself.  The read more

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Five Ways to Look as Smart as (or Smarter Than) You Are

[Cache #209] By Andris Pone – President, Coin Branding Recently I told a colleague that I didn’t think a particular person was especially bright or helpful. My colleague, who I respect as very bright indeed, expressed surprise at my point of view.  He had read more

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