Category Archives: brand awareness

I Give Trump the Gold Medal

[Cache #247] By Andris Pone – President, Coin Branding — What’s the biggest brand in the world?  It’s not Apple.  Or Google.  Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway.  The above are the brands defined read more

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The Brand Suicide of Black Lives Matter

[Cache #244] By Andris Pone – President, Coin Branding — The Canadian arm of Black Lives Matter has just declared Toronto mayor John Tory a non-person.  It is an absurdly ironic move for an organization that, in its American iteration read more

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