Category Archives: brand authenticity

Brexit Bloody Well On-Brand

Posted on June 24, 2016 by Coin - 2 Comments

[Cache #243] By Andris Pone – President, Coin Branding — What the Brits have done is simply live up to their brand:  scrappy and strong, fiercely independent, confident beyond compare and utterly unique. And let’s face it:  they didn’t leave Europe, they read more

Posted in brand authenticity, brand character, brand differentiation, country branding, positioning | Tagged , , , , , , , | 2 Comments

Courage

Posted on June 3, 2016 by Coin - 4 Comments

[Cache #241] By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written.  Anyone passingly familiar with the songs of the Tragically Hip will instantly recognize it as one of the read more

Posted in brand authenticity, brand copywriting, brand messaging, key messaging, personal branding, positioning, taglines | Tagged , , , , , , , , , , | 4 Comments

Why Ellen’s ED Will Work

Posted on July 3, 2015 by Coin - Leave a comment

[Cache #205] By Andris Pone – President, Coin Branding — What’s “ED”? It could be Ed, as in a man’s name, or ee-dee, as in initials which may or may not stand for erectile dysfunction.  It turns out it’s the first of these possibilities, Ed, and read more

Posted in best brand names, brand authenticity, brand character, brand equity, brand names, remark-able | Tagged , , , , , , , , , , , | Leave a comment

Rush: World’s Biggest Cult Brand

Posted on June 5, 2015 by Coin - Leave a comment

[Cache #202] On May 16th, while visiting my friends Jay and Lori in Austin, Texas, I went to the 19th Rush concert of my more than 30 years of fandom.  On June 17th and 19th, at the Air Canada Centre in Toronto, will be my 20th and read more

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Top 10 Branding Tips We Learned from Letterman

Posted on May 22, 2015 by Coin - Leave a comment

[Cache #200] By Andris Pone President, Coin Branding — 10.  Focus.  Dave didn’t get the Tonight Show, and Leno beat him in the ratings every week, but Letterman didn’t fiddle with his formula in an effort to get more market read more

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You Better Believe It

Posted on January 30, 2015 by Coin - 10 Comments

[Cache #187] By Andris Pone President, Coin Branding — Each of us believes we are different from everyone else.  It would be deflating like a New England football to believe otherwise – that there is essentially nothing that makes us read more

Posted in brand authenticity, brand differentiation, brand foundation, core purpose, key messaging, personal branding, positioning, remark-able, self-actualization | Tagged , , , , , , , , | 10 Comments

Je Suis Birdman

Posted on January 23, 2015 by Coin - Leave a comment

[Cache #186] By Andris Pone President, Coin Branding — Michael Keaton is floating in his underpants.  Not that they are loose.  He is levitating, in mid-air, cross-legged.  It is the very first shot of his latest movie, Birdman, which is tied for the lead read more

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Tim Hortons: Brazilian as a Bikini Line

Posted on December 19, 2014 by Coin - 2 Comments

[Cache #183] By Andris Pone President, Coin Branding — The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. Tim Hortons remains, in the Canuck mindset, as Canadian as snowfall in June.  Despite the read more

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NFL Announces Name Change to NFeLon

Posted on September 19, 2014 by Coin - Leave a comment

[Cache #171] NEW YORK – League Commissioner Roger Goodell, defending America’s dominant professional sport against accusations it is not yet 100% comprised of wife beaters and child abusers, today strongly signalled this intention by renaming the league from NFL to NFeLon. “Our league isn’t just about violence read more

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Why Fake Football Works

Posted on June 27, 2014 by Coin - 2 Comments

[Cache #162] There was a moment in the USA-Germany game yesterday when everyone in the audience laughed.  World Cup soccer is not intended to be comedy, but the crowd assembled in the lobby of a downtown office building could not suppress read more

Posted in brand authenticity, CacheMeme | Tagged , , , , , | 2 Comments