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Category Archives: brand authenticity
Brexit Bloody Well On-Brand
[Cache #243] By Andris Pone – President, Coin Branding — What the Brits have done is simply live up to their brand: scrappy and strong, fiercely independent, confident beyond compare and utterly unique. And let’s face it: they didn’t leave Europe, they read more
Courage
[Cache #241] By Andris Pone – President, Coin Branding — For my money, it was one of the best newspaper headlines ever written. Anyone passingly familiar with the songs of the Tragically Hip will instantly recognize it as one of the read more
Why Ellen’s ED Will Work
[Cache #205] By Andris Pone – President, Coin Branding — What’s “ED”? It could be Ed, as in a man’s name, or ee-dee, as in initials which may or may not stand for erectile dysfunction. It turns out it’s the first of these possibilities, Ed, and read more
Rush: World’s Biggest Cult Brand
[Cache #202] On May 16th, while visiting my friends Jay and Lori in Austin, Texas, I went to the 19th Rush concert of my more than 30 years of fandom. On June 17th and 19th, at the Air Canada Centre in Toronto, will be my 20th and read more
Posted in brand authenticity, brand differentiation, mission statements, mission/vision/values, positioning
Tagged 2112, Alex Lifeson, andris pone, brand loyalty, brand positioning, brand strategy, branding, Cache, Caress of Steel, Geddy Lee, I Love You, Man, Moving Pictures, Neil Peart, Rush
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Top 10 Branding Tips We Learned from Letterman
[Cache #200] By Andris Pone President, Coin Branding — 10. Focus. Dave didn’t get the Tonight Show, and Leno beat him in the ratings every week, but Letterman didn’t fiddle with his formula in an effort to get more market read more
You Better Believe It
[Cache #187] By Andris Pone President, Coin Branding — Each of us believes we are different from everyone else. It would be deflating like a New England football to believe otherwise – that there is essentially nothing that makes us read more
Je Suis Birdman
[Cache #186] By Andris Pone President, Coin Branding — Michael Keaton is floating in his underpants. Not that they are loose. He is levitating, in mid-air, cross-legged. It is the very first shot of his latest movie, Birdman, which is tied for the lead read more
NFL Announces Name Change to NFeLon
[Cache #171] NEW YORK – League Commissioner Roger Goodell, defending America’s dominant professional sport against accusations it is not yet 100% comprised of wife beaters and child abusers, today strongly signalled this intention by renaming the league from NFL to NFeLon. “Our league isn’t just about violence read more
Why Fake Football Works
[Cache #162] There was a moment in the USA-Germany game yesterday when everyone in the audience laughed. World Cup soccer is not intended to be comedy, but the crowd assembled in the lobby of a downtown office building could not suppress read more
Posted in brand authenticity, CacheMeme
Tagged brand strategy, branding, Sleeman, Steam Whistle, Stella Artois, World Cup Soccer
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