Category Archives: brand advertising

You Deserve Better

[Cache #245] By Andris Pone – President, Coin Branding – In the season of the summer read, perhaps the most important story you could consider is your own.  What is it, exactly?  And how well or poorly are you telling read more

Posted in brand advertising, brand positioning, brand promise, brand stories, country branding, key messaging, positioning, remark-able, taglines | Tagged , , , , , , , | Leave a comment

Fidelity, Sprott and The Brand Speedo

[Cache #223] By Andris Pone – President, Coin Branding – What is a brand?  Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the culture of an organization. -It’s not a logo or any other piece of read more

Posted in brand advertising, brand copywriting, brand differentiation, brand messaging, insurance advisor series, key messaging, personal branding, positioning, remark-able | Tagged , , , , , , , , , , , | 2 Comments

When People Laugh At Your Brand

[Cache #220] By Andris Pone – President, Coin Branding – This seems a safe guess:  that most of us would rather not toil for years on defining a consistent brand in the marketplace, only to have it publicly mocked. But sometimes read more

Posted in brand advertising, brand experience, consistency, customer service | Tagged , , , , , , , , , , , | 2 Comments

Be Different. In A Good Way.

[Cache #197] By Andris Pone President, Coin Branding – Each of us has a profoundly deep desire to be different.  If we did not believe that we were unique, that we had some one-of-a-kind value to offer the people and world read more

Posted in brand advertising, brand copywriting, brand differentiation, brand messaging, key messaging, positioning, rebranding, remark-able, taglines | Tagged , , , , , , , , , , | Leave a comment

The Price You Don’t Have to Pay

[Cache #189] By Andris Pone President, Coin Branding – “Advertising is the price you pay for having an unremarkable product.” Jeff Bezos CEO Amazon Clients and others often tell me, with a measure of pride in their voices, that most read more

Posted in brand advertising, brand differentiation, brand equity, brand experience, hypermessaging, key messaging, personal branding, positioning, remark-able | Tagged , , , , , , , , , , | Leave a comment

More Proof of Remark-ability, from Apple

   

Posted in brand advertising, remark-able | Tagged | Leave a comment

What Do We Know About BDO?

[Cache #179] By Andris Pone President, Coin Branding andris@coinbranding.com – Several years ago, in an interview for a potential gig, I made an embarrassing admission. I am not a multitasker. I wasn’t the embarrassed one.  The potential client was.  On my behalf.  ”How stupid read more

Posted in brand advertising, Chief Brand Officer, consistency, key messaging, positioning, taglines | Tagged | Leave a comment

Yellow Pages Ads Lack That Bieber Punch

[Cache #166] “Actor Orlando Bloom threw a punch at Justin Bieber last night during an argument at a night club in Spain. Orlando’s hand was pretty sore today – you know, from all the high-fives he got.” That, ladies and read more

Posted in brand advertising, brand copywriting, brand messaging, consistency, remark-able, taglines | Tagged , , , , , , , , | 2 Comments

Why People Let Loose in Vegas

[Cache #165] “What happens here, stays here.”  This is the tagline adopted in 2003 by Las Vegas, but it was hardly an original idea.  It was simply Sin City taking ownership of a line that has been around forever:  ”What happens read more

Posted in brand advertising, brand differentiation, key messaging, positioning, remark-able, taglines | Tagged , , , , , , , , , , | Leave a comment

That Spence Diamonds Guy is a Total Moron

[Cache #163] There are plenty of people who think that Sean Jones, pitchman for Spence Diamonds, is a total moron – and that’s just the way he wants it.   Spence is an engagement ring retailer with locations in BC, Alberta and Ontario.  They advertise read more

Posted in andris pone media comment, brand advertising, brand differentiation, brand experience, brand messaging, positioning, remark-able | Tagged , , , , , | Leave a comment