Category Archives: best brand names

Sonnet Stands Apart

[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different.  At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more

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Why Ellen’s ED Will Work

[Cache #205] By Andris Pone – President, Coin Branding — What’s “ED”? It could be Ed, as in a man’s name, or ee-dee, as in initials which may or may not stand for erectile dysfunction.  It turns out it’s the first of these possibilities, Ed, and read more

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Toronto Pan Am Names

[Cache #204] — By Andris Pone – President, Coin Branding — On the question of whether to use initials in a name, the rule is clear: (almost) never. For example, when you have a Franken-name like this… CIBC Pan Am read more

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Introducing Foster, the Oaken squirrel

[Cache #199] By Andris Pone President, Coin Branding — It turns out there is indeed a first time for everything, for I am now a father. Sort of. Because I have parented – or more accurately, named – a squirrel.  He is Foster, the animated brand spokessquirrel read more

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Foster!

Click on the image to see the first news clip about the Oaken mascot I was proud to name. More to come…

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WestJet: Cockpits and Cocktails Don’t Mix

[Cache #198] By Andris Pone President, Coin Branding — What is a flight deck? Why, it’s a place you drink booze, of course.  At a Blue Jays game, in the enormous stand-up bar overlooking centre field, into which crowd hundreds of fans for read more

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Is Your Brand Worthless? Then Your Name Shouldn’t Be Either.

[Cache #194] By Andris Pone President, Coin Branding — “What’s a Zoosk?” This query formed the first sentence of our chapter on naming in Brand: It Ain’t the Logo.  Three years later, it is still a bloody good question.  Zoosk is a name read more

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Jian’s Gone. What To Do About Q?

[Cache #177] By Andris Pone President, Coin Branding andris@coinbranding.com — Jian Ghomeshi has left the building, literally.  You know you’re done when your bosses let the media take pictures while your face, 10 feet high in the lobby of your workplace, read more

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Great, and Not So Great, Moments in Brand Naming History

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Coyotes Eat Toronto FC Alive

[Cache – #149] It is a myth that Canadians like winter.  A country that likes winter would not seek to escape it at every possible opportunity, as Canucks are doing on the busiest travel day of the year, today, by swarming our airports read more

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