Category Archives: remark-able

You Deserve Better

[Cache #245] By Andris Pone – President, Coin Branding — In the season of the summer read, perhaps the most important story you could consider is your own.  What is it, exactly?  And how well or poorly are you telling read more

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Henein’s Heels: What’s Your Verdict?

 [Cache #231] By Andris Pone – President, Coin Branding — “Best. Cache. Ever.” I will gloat for a moment about this three-word email, sent to me by a longtime (female) reader, about my blog on the powerful personal brand of read more

Posted in brand character, brand differentiation, personal branding, remark-able | Tagged , , , , , , , , , , | 4 Comments

Fidelity, Sprott and The Brand Speedo

[Cache #223] By Andris Pone – President, Coin Branding — What is a brand?  Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the culture of an organization. -It’s not a logo or any other piece of read more

Posted in brand advertising, brand copywriting, brand differentiation, brand messaging, insurance advisor series, key messaging, personal branding, positioning, remark-able | Tagged , , , , , , , , , , , | 2 Comments

Bleeding Black

[Cache #219] By Andris Pone – President, Coin Branding — The Montreal Canadiens are off to an eye-popping start – one of the best in NHL history.  Having won 13 of their first 17 games, they are on pace to win 62 matches, read more

Posted in brand character, brand culture, brand foundation, brand values, consistency, core purpose, mission/vision/values, remark-able | Tagged , , , , , , | 7 Comments

The End of 9/11

[Cache #212] By Andris Pone – President, Coin Branding — When you went to bed last night, did it even occur to you that today would be September 11th? Not to me.  I am amazed that until almost 9am today, it did read more

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For Google, Alphabet Might Spell Trouble

[Cache #210] By Andris Pone – President, Coin Branding — Really?  They forgot to Google it? Not likely.  Still, many are dumbfounded this week at Google’s introduction of a new holding company name, Alphabet.  My first Google search of the story led to The New read more

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Why Ellen’s ED Will Work

[Cache #205] By Andris Pone – President, Coin Branding — What’s “ED”? It could be Ed, as in a man’s name, or ee-dee, as in initials which may or may not stand for erectile dysfunction.  It turns out it’s the first of these possibilities, Ed, and read more

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Toronto Pan Am Names

[Cache #204] — By Andris Pone – President, Coin Branding — On the question of whether to use initials in a name, the rule is clear: (almost) never. For example, when you have a Franken-name like this… CIBC Pan Am read more

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Introducing Foster, the Oaken squirrel

[Cache #199] By Andris Pone President, Coin Branding — It turns out there is indeed a first time for everything, for I am now a father. Sort of. Because I have parented – or more accurately, named – a squirrel.  He is Foster, the animated brand spokessquirrel read more

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Be Different. In A Good Way.

[Cache #197] By Andris Pone President, Coin Branding — Each of us has a profoundly deep desire to be different.  If we did not believe that we were unique, that we had some one-of-a-kind value to offer the people and world read more

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