CBC Radio One Interview: IHG properties, including Holiday Inn, tossing toiletries bottles

Are hotel guests OK with hygienically questionable and cheap looking toiletries in the name of saving the environment? I say probably. International Hotels Group, parent of Holiday Inn and many other brands, is about to find out.

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Raptors will win in both courts

Will Monster Energy Drink get squashed like the Golden State Warriors by the Toronto Raptors? Check out my interview with CBC Radio to find out.

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Mastercard’s nameless logo: Priceless or puffery?

Some thoughts in addition to those shared yesterday in the interview:

Mastercard is drowning in their own Kool-Aid if they think their new nameless logo, which they call their Symbol, represents Mastercard better than the word “Mastercard.”

That said, my first question upon hearing of the logo change was whether people would recognize the Symbol as being Mastercard. So I did three very quick person-in-the-street interviews, showing each individual the new, nameless logo and asking them: “What brand is this?”

All three answered “Mastercard.” Instantly.

So, Mastercard’s claim that 80% of people recognize the Symbol unaided seems credible.

This is a triumph of visual communication, to be sure. One only arrived at after having the courage to stick with essentially the same logo for 50 years. But what value will this change ultimately accrue to the bottom line?

It’s up to Mastercard’s CMO and his agency to show us the money. The biggest boost, at least for now, will come from the buzz and respect this brand will receive as one of the world’s few – including Mercedes, Apple and McDonalds, for example – that can communicate visually without a name.

Also for the moment, back to Mastercard’s belief that their logo is more important than language. Back to their claim that the Symbol represents Mastercard better than the word “Mastercard.”

Well, I think there actually may be something that represents this brand better than its name. But it’s not an image. It’s a word: Priceless.




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On CBC Radio One: Weight Watchers renames as WW

To align with their new strategy, Weight Watchers has changed their name to WW.

What do I think of the new moniker?  You can listen here.

 

 




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On CBC’s The National re Burberry

Yesterday I had the pleasure of an interview with The National concerning Burberry. Soon after being outed for burning unused product, they announced an end to the practice.  Is it great branding, pandering to environmentalists or a bit of both?

Watch the clip here.




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Indigo book signing – photos!

Today I am celebrating my good fortune at having such great family, friends, clients and business partners. What a launch last night at the IndigoSpirit First Canadian Place.  THANK YOU.

Andris Pone signing Attract for Mark Mulroney as a gift to Jessica Mulroney

Signing Attract for Mark Mulroney as a gift to his sister-in-law, Jessica Mulroney

Attract author Andris Pone and Mark Mulroney of Scotiabank

With Mark Mulroney of Scotiabank

Attract author Andris Pone and Jennifer Lomax of Strataline

With Jennifer Lomax of Strataline

Attract author Andris Pone with his mother, Marlene Bogert

With my mom, Marlene Bogert.

Attract author Andris Pone and Lian Chen of Elleite Image

With Lian Chen of Elleite Image

Attract author Andris Pone with Laura Beauparlant of Lab Creative and Philippe Beauparlant of Beauparlant Design

With Laura Beauparlant of Lab Creative and Philippe Beauparlant of Beauparlant Design and their sons.

Attract author Andris Pone with Liz Wilson of CIBC

With my MBA friend Liz Wilson of CIBC. Thank you Liz!

Laura Beauparlant of Lab Creative, Marnie Kay and Marnie Grundman

(L-R) Laura Beauparlant, Marnie Kay and Marnie Grundman

Attract author Andris Pone with Lisa Patel, the Property Princess

With Lisa Patel, the Property Princess – featured prominently in the book. Thank you, Lisa.

Attract author Andris Pone with Marnie Grundman, Marnie Kay and David Finley

With Marnie Grundman, Marnie Kay and David Finley, Founder and CEO of LivingWealth Media

Attract author Andris Pone and Brent Kobayashi of Kobayashi Online

With Brent Kobayashi of Kobayashi Online

Attract on the shelf at Indigo

Attract book signing at Indigo First Canadian Place

Attract author Andris Pone and Peter Aghar of Crux Capital

With my (really) old friend Peter Aghar of Crux Capital. Pete, you have always been a huge supporter. Thank you.

Attract author Andris Pone and Louise Taylor of Home Trust and Oaken Financial

With a favourite client, Louise Taylor of Home Trust and Oaken Financial

Attract author Andris Pone with Stephane Vigneault of Sun Life Financial

With another favourite client, Stephane Vigneault of Sun Life Financial

Attract author Andris Pone with Kelly MacDonald of Aon

With yet another favourite client, Kelly MacDonald of Aon

 




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Book signing event at Indigo – July 25th

I’m very pleased to tell you that Attract will soon be available in selected Indigo stores in the GTA.

First is the Indigo at First Canadian Place – where I hope you can join me for a book signing next Wednesday.

Andris Pone, Author of Attract - Book signing event at Indigo




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Attract CBC Radio One Interview

According to LinkedIn, you’re all saying the same thing in your profiles. But: you and I both know you have a unique gift. How, then, to express it differently?

That’s what Attract is all about, and what Meegan Read and I talked about on CBC Radio One yesterday, here:

 




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Andris Pone media comment on Bill O’Reilly and Fox

I had the good fortune of a very pleasant conversation with Deana Sumanac of CBC News, regarding fallout from the O’Reilly firing.  Her central question:  what does the future hold for Fox?

 




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