Brexit Bloody Well On-Brand

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By Andris Pone – President, Coin Branding

What the Brits have done is simply live up to their brand:  scrappy and strong, fiercely independent, confident beyond compare and utterly unique.

And let’s face it:  they didn’t leave Europe, they never joined it.  Their national mindset has always been one of apartness and singularity, their separation from the continent just as much a state of mind as the very real and cold physicality of the English Channel.

It is not trite but true:  they are an island unto themselves.  Perhaps they are naifs in our fundamentally evermore connected world – as rollercoastering financial markets, all around the globe, proved overnight and continue to demonstrate today.

But perhaps not.

Either way – because they’re perhaps the clearest, most consistent country brand in the world – we bloody well should have known.

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