Branding It To The Edge

It was my pleasure to speak yesterday at the annual Communications Retreat of Employment and Social Development Canada, a 25,000-person strong department of the Government of Canada.  The theme of the two-day retreat was “Taking It To The Edge”, hence the title, above, of my presentation.

In a nutshell, I told them that if they want to be cutting edge in their communications, they should simply abide by the Three Rules and Tools of Branding – because very, very few organizations have the discipline to do so.

Some photos:

Andris Pone, President of Coin Branding, Keynote speaker at Employment and Social Development Canada Conference

Andris Pone President Coin Branding

 

Andris Pone, President of Coin Branding, Keynote speaker at Employment and Social Development Canada Conference

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