Best and worst brand names of the week – Friday September 23

Best brand names of the week

REMedy – “a bed upgrade kit that contains a gel-infused mattress topper, proven to
increase quality of sleep”

Whitemint: a new Stride gum, named after American snowboarder Shaun White

shaun white

Worst brand names of the week

Dear Street – Carson, California mayor Jim Dear wants to name a street after himself

Qwikster Netflix has separated its DVD delivery business from its online streaming business, and now calls the former Qwikster.  A nightmare for many reasons. See a withering critique by Mashable (with my comments at the end).

qwikster home page

 

Previous lists:

Friday September 16

Friday September 9

Friday September 2

Friday August 26

Friday August 17

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