Author Archives: Coin

On CBC Radio One: Weight Watchers renames as WW

Posted on September 25, 2018 by Coin - Leave a comment

To align with their new strategy, Weight Watchers has changed their name to WW. What do I think of the new moniker?  You can listen here.    

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On CBC’s The National re Burberry

Posted on September 6, 2018 by Coin - Leave a comment

Yesterday I had the pleasure of an interview with The National concerning Burberry. Soon after being outed for burning unused product, they announced an end to the practice.  Is it great branding, pandering to environmentalists or a bit of both? read more

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Indigo book signing – photos!

Posted on July 26, 2018 by Coin - Leave a comment

Today I am celebrating my good fortune at having such great family, friends, clients and business partners. What a launch last night at the IndigoSpirit First Canadian Place.  THANK YOU.  

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Book signing event at Indigo – July 25th

Posted on July 18, 2018 by Coin - Leave a comment

I’m very pleased to tell you that Attract will soon be available in selected Indigo stores in the GTA. First is the Indigo at First Canadian Place – where I hope you can join me for a book signing next read more

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Attract CBC Radio One Interview

Posted on January 30, 2018 by Coin - Leave a comment

According to LinkedIn, you’re all saying the same thing in your profiles. But: you and I both know you have a unique gift. How, then, to express it differently? That’s what Attract is all about, and what Meegan Read and read more

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Andris Pone media comment on Bill O’Reilly and Fox

Posted on April 24, 2017 by Coin - Leave a comment

I had the good fortune of a very pleasant conversation with Deana Sumanac of CBC News, regarding fallout from the O’Reilly firing.  Her central question:  what does the future hold for Fox?  

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Andris Pone media comment on United

Posted on April 17, 2017 by Coin - Leave a comment

I had the pleasure of being interviewed by Hollie Shaw of the National Post, as well as by Mark Sutcliffe on AM1310 Ottawa. Here are the links: National Post AM1310: (interview starts at 34:40)      

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Talking Trump on The National Tonight

Posted on November 21, 2016 by Coin - 1 Comment

Celebrities are swinging at Trump from the stage.  What does this phenomenon, and Trump’s reaction to it, mean for the brand of the American presidency? I considered these questions and more in an enjoyable interview this afternoon with Ron Charles of CBC’s The National. read more

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Trump Proves Women Have a Brand Problem

Posted on November 11, 2016 by Coin - Leave a comment

[Cache #251] By Andris Pone – President, Coin Branding — What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is values-neutral.  It is OK to have a brand read more

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