Author Archives: Coin

Book signing event at Indigo – July 25th

Posted on July 18, 2018 by Coin - Leave a comment

I’m very pleased to tell you that Attract will soon be available in selected Indigo stores in the GTA. First is the Indigo at First Canadian Place – where I hope you can join me for a book signing next read more

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Attract CBC Radio One Interview

Posted on January 30, 2018 by Coin - Leave a comment

According to LinkedIn, you’re all saying the same thing in your profiles. But: you and I both know you have a unique gift. How, then, to express it differently? That’s what Attract is all about, and what Meegan Read and read more

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Andris Pone media comment on Bill O’Reilly and Fox

Posted on April 24, 2017 by Coin - Leave a comment

I had the good fortune of a very pleasant conversation with Deana Sumanac of CBC News, regarding fallout from the O’Reilly firing.  Her central question:  what does the future hold for Fox?  

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Andris Pone media comment on United

Posted on April 17, 2017 by Coin - Leave a comment

I had the pleasure of being interviewed by Hollie Shaw of the National Post, as well as by Mark Sutcliffe on AM1310 Ottawa. Here are the links: National Post AM1310: (interview starts at 34:40)      

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Talking Trump on The National Tonight

Posted on November 21, 2016 by Coin - 1 Comment

Celebrities are swinging at Trump from the stage.  What does this phenomenon, and Trump’s reaction to it, mean for the brand of the American presidency? I considered these questions and more in an enjoyable interview this afternoon with Ron Charles of CBC’s The National. read more

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Trump Proves Women Have a Brand Problem

Posted on November 11, 2016 by Coin - Leave a comment

[Cache #251] By Andris Pone – President, Coin Branding — What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is values-neutral.  It is OK to have a brand read more

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The Beer Thrower Is Just Our Scapegoat

Posted on October 7, 2016 by Coin - Leave a comment

[Cache #250] By Andris Pone – President, Coin Branding — Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city will continue to bear a negative association with him for read more

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Sonnet Stands Apart

Posted on September 23, 2016 by Coin - Leave a comment

[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different.  At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more

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Branding It To The Edge

Posted on September 16, 2016 by Coin - Leave a comment

It was my pleasure to speak yesterday at the annual Communications Retreat of Employment and Social Development Canada, a 25,000-person strong department of the Government of Canada.  The theme of the two-day retreat was “Taking It To The Edge”, hence read more

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