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Author Archives: Coin
Honoured to be on The National last night. I was asked the question: What is the cost-benefit to brand Canada of Harry and Meghan living here? I was not asked as a man in the street, or for my political read more
Geddy Lee, Alex Lifeson and Neil Peart – Rush – are my heroes. I saw them perform 21 times, starting in 1982 and ending in 2015 on their triumphant 40th anniversary tour, the last they would ever do. Suffice to say read more
Are hotel guests OK with hygienically questionable and cheap looking toiletries in the name of saving the environment? I say probably. International Hotels Group, parent of Holiday Inn and many other brands, is about to find out.
Will Monster Energy Drink get squashed like the Golden State Warriors by the Toronto Raptors? Check out my interview with CBC Radio to find out.
Some thoughts in addition to those shared yesterday in the interview: Mastercard is drowning in their own Kool-Aid if they think their new nameless logo, which they call their Symbol, represents Mastercard better than the word “Mastercard.” That said, my read more
To align with their new strategy, Weight Watchers has changed their name to WW. What do I think of the new moniker? You can listen here.
Yesterday I had the pleasure of an interview with The National concerning Burberry. Soon after being outed for burning unused product, they announced an end to the practice. Is it great branding, pandering to environmentalists or a bit of both? read more
I’m very pleased to tell you that Attract will soon be available in selected Indigo stores in the GTA. First is the Indigo at First Canadian Place – where I hope you can join me for a book signing next read more
According to LinkedIn, you’re all saying the same thing in your profiles. But: you and I both know you have a unique gift. How, then, to express it differently? That’s what Attract is all about, and what Meegan Read and read more
Great chat with Mark Satov about personal branding, how to avoid sounding like everyone else on LinkedIn, and even what we can learn about brand positioning from Donald Trump.