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Author Archives: Coin
Andris Pone media comment on United
I had the pleasure of being interviewed by Hollie Shaw of the National Post, as well as by Mark Sutcliffe on AM1310 Ottawa. Here are the links: National Post AM1310: (interview starts at 34:40)
Talking Trump on The National Tonight
Celebrities are swinging at Trump from the stage. What does this phenomenon, and Trump’s reaction to it, mean for the brand of the American presidency? I considered these questions and more in an enjoyable interview this afternoon with Ron Charles of CBC’s The National. read more
Posted in andris pone media comment
Tagged andris pone, CBC, CBC The National, Coin Branding, Donald Trump
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Trump Proves Women Have a Brand Problem
[Cache #251] By Andris Pone – President, Coin Branding – What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is values-neutral. It is OK to have a brand read more
The Beer Thrower Is Just Our Scapegoat
[Cache #250] By Andris Pone – President, Coin Branding – Because of Rob Ford, Toronto’s brand has suffered greatly in recent years – and it is a certainty that the city will continue to bear a negative association with him for read more
Sonnet Stands Apart
[Cache #249] By Andris Pone – President, Coin Branding The essence of branding is being different. At first glance, this objective might make branding, as a discipline, seem like a cakewalk – because pretty much every company out there thinks and read more
Posted in best brand names, brand copywriting, brand differentiation, brand foundation, brand messaging, brand names, brand positioning, brand promise, key messaging, positioning, taglines
Tagged andris pone, brand names, brand naming, Cache, Coin Branding, insurance industry, michael j fox, Sonnet
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Branding It To The Edge
It was my pleasure to speak yesterday at the annual Communications Retreat of Employment and Social Development Canada, a 25,000-person strong department of the Government of Canada. The theme of the two-day retreat was “Taking It To The Edge”, hence read more
Posted in Andris Pone speaking
Tagged andris pone, Coin Branding, keynote speaker, speaking
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On The National Tonight
I had an enjoyable interview at CBC studios today with Deana Sumanac on the resignation of Q host Shad and his replacement by CBC Radio Two host Tom Power. Click here to watch the video. What does this say about read more
Posted in andris pone media comment, brand equity, rebranding
Tagged Andris Pone media comment, CBC, Coin Branding, Jian Ghomeshi, Q
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I Give Trump the Gold Medal
[Cache #247] By Andris Pone – President, Coin Branding – What’s the biggest brand in the world? It’s not Apple. Or Google. Or Microsoft or Coca-Cola or Facebook or McDonald’s. Not for me, anyway. The above are the brands defined read more
Posted in brand awareness, brand equity, brand names, positioning, what is a brand?
Tagged andris pone, apple, AT&T, brand strategy, Cache, Cisco, Coca-Cola, Coin Branding, definition of brand, definition of branding, Donald Trump, Facebook, Forbes, Google, Harvard, IBM, ISIS, McDonald's, Microsoft, Olympics, Oracle, what is a brand?
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Andris Pone media comment on Bill O’Reilly and Fox
I had the good fortune of a very pleasant conversation with Deana Sumanac of CBC News, regarding fallout from the O’Reilly firing. Her central question: what does the future hold for Fox?