Monthly Archives: June 2016

Brexit Bloody Well On-Brand

[Cache #243] By Andris Pone – President, Coin Branding – What the Brits have done is simply live up to their brand:  scrappy and strong, fiercely independent, confident beyond compare and utterly unique. And let’s face it:  they didn’t leave Europe, they read more

Posted in brand authenticity, brand character, brand differentiation, country branding, positioning | Tagged , , , , , , , | 2 Comments

The Happiest Place on Earth

[Cache #242] By Andris Pone – President, Coin Branding – Disney’s tagline, The Happiest Place on Earth, is the world’s biggest, boldest brand promise.   People come from all around the planet to experience that promise.  Especially families.  And even more especially, children – read more

Posted in brand differentiation, brand experience, brand promise, positioning, taglines | Tagged , , , , , , , , , | 1 Comment

Courage

[Cache #241] By Andris Pone – President, Coin Branding – For my money, it was one of the best newspaper headlines ever written.  Anyone passingly familiar with the songs of the Tragically Hip will instantly recognize it as one of the read more

Posted in brand authenticity, brand copywriting, brand messaging, key messaging, personal branding, positioning, taglines | Tagged , , , , , , , , , , | 4 Comments