Monthly Archives: April 2016

Brand Blindness and the Horrible Headshot

[Cache #237] By Andris Pone – President, Coin Branding Your brand is not your logo.  Instead, it is what people think of your logo – and of every other piece of information about you they have ever processed.  In other words, you might read more

Posted in brand differentiation, brand identity, logos, personal branding, positioning, reason to believe | Tagged , , , , , , , , , , | Leave a comment

The Astonishing Tessa Smith, and How To Live Your Brand

[Cache #236] By Andris Pone – President, Coin Branding – Is your brand dead or alive? By alive, I mean this:  are you living it in ways that clearly and powerfully support your brand foundation (your core purpose, your vision, your position, your read more

Posted in Andris Pone speaking, brand experience, brand foundation, mission statements, mission/vision/values, non-profit branding, taglines | Tagged , , , , , , , , , , , , , , | 2 Comments

What’s the best new name for Club Intrawest? I haven’t a clue, and you shouldn’t either.

[Cache #235] By Andris Pone – President, Coin Branding – As part of naming or renaming your brand, should you ever have a survey or contest in which the public can suggest names and vote on them? Some might expect me to answer my read more

Posted in brand foundation, brand names, mission/vision/values, rebranding | Tagged , , , , , , , , , , , , , , | 4 Comments

By and Large, Addition Elle Got It Right

[Cache #234] By Andris Pone – President, Coin Branding – “One of the fundamental lessons of social media is that someone, somewhere, will always be offended.”  Kelly McParland, National Post   The subject of a woman’s weight is one of the riskiest read more

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April Fool’s Day Discriminates Against the Humourless, Supreme Court Declares

OTTAWA – April 1st, 2016 By Andris Pone Coin News Services Claiming it as a victory for the humourless, constitutional lawyer Brian Greenspan praised, at exactly 12:01 Eastern Time today, the decision by the Supreme Court of Canada to extend April Fool’s Day to 5pm read more

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