Monthly Archives: February 2016

Henein’s Heels: What’s Your Verdict?

 [Cache #231] By Andris Pone – President, Coin Branding – “Best. Cache. Ever.” I will gloat for a moment about this three-word email, sent to me by a longtime (female) reader, about my blog on the powerful personal brand of read more

Posted in brand character, brand differentiation, personal branding, remark-able | Tagged , , , , , , , , , , | 4 Comments

The One Question SickKids Must Ask

[Cache #230] By Andris Pone – President, Coin Branding – I sat down at my computer ready to tell you that SickKids, otherwise known as The Hospital for Sick Children, should not change its name, period.  That it should completely ignore the online petition started by read more

Posted in brand names, consistency, non-profit branding, rebranding | Tagged , , , , , , , , , , , , | 4 Comments

The Stiletto-Sharp Brand of Marie Henein

[Cache #229] By Andris Pone – President, Coin Branding – “…Ghomeshi’s lawyer strides up the centre aisle to the defence table, sweeping past in a stunning black dress and designer jacket like some exotic import from Suits.  A slash of read more

Posted in brand character, brand differentiation, consistency, personal branding | Tagged , , , , , , , , , , , , , | 4 Comments