Monthly Archives: January 2016

Blasphemy Alert: Uber Is Overrated

[Cache #227] By Andris Pone – President, Coin Branding — Please forgive me.  But I just don’t think Uber is that great.  This will shock my dad, to whom I have been defending Uber as a beacon of free enterprise read more

Posted in brand experience | Tagged , , , , , , | Leave a comment

Lift’s Bliss

[Cache #226] By Andris Pone – President, Coin Branding — Consistency is a killer. What I mean is that being consistent – which means doing the same thing, in the same way, for a very long period of time, without read more

Posted in brand culture, brand experience, consistency, customer service | Tagged , , , , , , , , , , | Leave a comment

Coming This Year: A New Chapter

[Cache #225] — By Andris Pone – President, Coin Branding Hola from Havana, Cuba, where I am enduring a two-week sequester to write a new book. Conditions have been challenging. Yesterday it was so cold I had to turn the fan off. read more

Posted in brand foundation, mission statements, mission/vision/values, personal branding, positioning, reason to believe, self-actualization | Tagged , , , , , , , , , , , , , | Leave a comment

How To Turn Over A New Leaf

[Cache #224] By Andris Pone – President, Coin Branding The New Year is here and opportunities abound. Could this be the year to change your logo?  It could very well make a difference for your business, or for your hockey read more

Posted in brand culture, brand foundation, brand names, core purpose, key messaging, logos, mission statements, mission/vision/values, positioning, rebranding, taglines | Tagged , , , , , , , , , , | Leave a comment