Monthly Archives: December 2015

Fidelity, Sprott and The Brand Speedo

[Cache #223] By Andris Pone – President, Coin Branding – What is a brand?  Usually when this question is asked, our answer is threefold: -It’s what people (including you) think of you. -It’s the culture of an organization. -It’s not a logo or any other piece of read more

Posted in brand advertising, brand copywriting, brand differentiation, brand messaging, insurance advisor series, key messaging, personal branding, positioning, remark-able | Tagged , , , , , , , , , , , | 2 Comments

The Words Obama Needs To Say

[Cache #222] By Andris Pone – President, Coin Branding – Barack Obama, with the next presidential election less than a year away, is now what the Americans call a lame duck president.  Yet that positioning is very much inadequate to describe the distinct power held read more

Posted in brand names, key messaging, positioning | Tagged , , , , , , , , , , , , | 2 Comments