Monthly Archives: October 2015

Fall Back (Part One)

By Andris Pone – President, Coin Branding – Do you remember what I was writing about in previous years at about this time? Me neither.  So here are some posts from October/November all the way back to the dawn of Cache in read more

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The Edible Prime Minister

[Cache #218] By Andris Pone – President, Coin Branding – Ask the Toronto Blue Jays.  Or even better, ask Justin Trudeau:  everyone loves a winner. Even the people who didn’t vote Liberal have grudgingly acknowledged that he has great looks and dreamy hair.  And read more

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Justin’s Branding Jiu-Jitsu

[Cache #217] By Andris Pone – President, Coin Branding – We know Justin Trudeau, who literally beat up the much bigger Brazeau, to be a good boxer.  As effective (and satisfying) as Trudeau’s pugilistic skills proved to be, he has elected not to metaphorically employ them read more

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You’re Different, Right? Two Ways to Act Like It.

[Cache #216] By Andris Pone – President, Coin Branding – Go Jays Go. Also, it’s important to articulate a strong set of values for your personal brand.  Except that writing them down is not enough.  You actually have to behave in accordance with them. read more

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Why Are You Here? Get It In Writing.

[Cache #215] By Andris Pone – President, Coin Branding – Why are you here?  Why do you do what you do?  What is your unique purpose in this life?  And why should anyone – most of all you – care? read more

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