Monthly Archives: September 2015

It’s Time for the Blue Jays Brand to Grow Up

[Cache #214] By Andris Pone – President, Coin Branding – “Fans of the New York Yankees were in force at Rogers Centre in Toronto Wednesday night, for a crucial game against the Blue Jays.  Many were bearing the American flag, the Stars and read more

Posted in brand differentiation, confidence, consistency, logos, positioning, rebranding | Tagged , , , , , , , , , , | 2 Comments

What Kind of Person Are You? Two Ways to Tell.

[Cache #213] By Andris Pone – President, Coin Branding For the first 12 of my 13 years so far in the branding business, I had a certain complex. I thought I was the only one in the relationship who could write a client’s company or personal brand read more

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The End of 9/11

[Cache #212] By Andris Pone – President, Coin Branding – When you went to bed last night, did it even occur to you that today would be September 11th? Not to me.  I am amazed that until almost 9am today, it did read more

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The Self-Demolition of Donald Trump

[Cache #211] By Andris Pone – President, Coin Branding – No opponent, whether in the Republican or Democratic parties, whether in the press or in the public, is going to take down Donald Trump. Instead, America’s Rob Ford will do it himself.  The read more

Posted in brand character, brand equity, personal branding | Tagged , , , , , , | 3 Comments