Monthly Archives: August 2015

For Google, Alphabet Might Spell Trouble

[Cache #210] By Andris Pone – President, Coin Branding – Really?  They forgot to Google it? Not likely.  Still, many are dumbfounded this week at Google’s introduction of a new holding company name, Alphabet.  My first Google search of the story led to The New read more

Posted in brand names, remark-able, trademarks | Tagged , , , , , , , , , , , , , , , | Leave a comment

Five Ways to Look as Smart as (or Smarter Than) You Are

[Cache #209] By Andris Pone – President, Coin Branding Recently I told a colleague that I didn’t think a particular person was especially bright or helpful. My colleague, who I respect as very bright indeed, expressed surprise at my point of view.  He had read more

Posted in brand character, personal branding | Tagged , , , , , | 2 Comments