Monthly Archives: July 2015

“Winnipeg” and “Vacation” is Not an Oxymoron. Really.

[Cache #208] By Andris Pone – President, Coin Branding – This week, I am enjoying a vacation in and around Winnipeg. Many people, as they made clear to me in advance, consider this to be a contradiction in terms. A brand is read more

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Lululemon Beer? It’s a Stretch.

[Cache #207] By Andris Pone – President, Coin Branding – Of women who drink, 70% don’t drink beer.  Most Lululemon customers are women – women who take careful care of their health.  And women who take careful care of their health drink even less booze and read more

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Kanye West Proves Canadians Are the Most Americanized People On Earth

[Cache #206] By Andris Pone – President, Coin Branding – This is why the United States, and much of the world, regards Canada as America’s 51st state – and much of Canada feels the same way. Questions of whether Kanye West has any read more

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Why Ellen’s ED Will Work

[Cache #205] By Andris Pone – President, Coin Branding – What’s “ED”? It could be Ed, as in a man’s name, or ee-dee, as in initials which may or may not stand for erectile dysfunction.  It turns out it’s the first of these possibilities, Ed, and read more

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