Monthly Archives: May 2015

The Stories We Tell Ourselves

[Cache #201] “The story – from Rumpelstiltskin to War and Peace – is one of the basic tools invented by the human mind for the purpose of understanding.  There have been great societies that did not use the wheel, but read more

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Top 10 Branding Tips We Learned from Letterman

[Cache #200] By Andris Pone President, Coin Branding – 10.  Focus.  Dave didn’t get the Tonight Show, and Leno beat him in the ratings every week, but Letterman didn’t fiddle with his formula in an effort to get more market read more

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Introducing Foster, the Oaken squirrel

[Cache #199] By Andris Pone President, Coin Branding – It turns out there is indeed a first time for everything, for I am now a father. Sort of. Because I have parented – or more accurately, named – a squirrel.  He is Foster, the animated brand spokessquirrel read more

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Foster!

Click on the image to see the first news clip about the Oaken mascot I was proud to name. More to come…

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WestJet: Cockpits and Cocktails Don’t Mix

[Cache #198] By Andris Pone President, Coin Branding – What is a flight deck? Why, it’s a place you drink booze, of course.  At a Blue Jays game, in the enormous stand-up bar overlooking centre field, into which crowd hundreds of fans for read more

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Be Different. In A Good Way.

[Cache #197] By Andris Pone President, Coin Branding – Each of us has a profoundly deep desire to be different.  If we did not believe that we were unique, that we had some one-of-a-kind value to offer the people and world read more

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