Monthly Archives: April 2015

When To Keep “Rape” In Your Tagline

[Cache #196] By Andris Pone President, Coin Branding – Normally, it would be a very short conversation. Client:  ”Should we include the word ‘rape’ in our town’s tagline?” Me:  ”No.  Here is my invoice.” But Tisdale, Saskatchewan, whose slogan since 1960 has read more

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Would You Call a $20 a “Vimy?”

[Cache #195] By Andris Pone President, Coin Branding – If someone had told you, nine months ago, that people were going to pour buckets of ice water over their heads, and that it would so permeate the public consciousness as read more

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