Monthly Archives: February 2015

How Tim’s Can Be More Than a Global Bit Player

[Cache #190] By Andris Pone President, Coin Branding – “There is no reason that the rest of the world shouldn’t be able to experience what Canadians get to experience at Tim Hortons every day.” Daniel Schwartz CEO Restaurant Brands International read more

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Target Comment in the National Post

I had a very nice conversation with Hollie Shaw, business reporter at the National Post, yesterday.  The article is here or by clicking on the image below. –

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The Price You Don’t Have to Pay

[Cache #189] By Andris Pone President, Coin Branding – “Advertising is the price you pay for having an unremarkable product.” Jeff Bezos CEO Amazon Clients and others often tell me, with a measure of pride in their voices, that most read more

Posted in brand advertising, brand differentiation, brand equity, brand experience, hypermessaging, key messaging, personal branding, positioning, remark-able | Tagged , , , , , , , , , , | Leave a comment

More Proof of Remark-ability, from Apple

   

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Your Very Own Super Bowl

[Cache #188] By Andris Pone President, Coin Branding – Imagine that your career is on the one-yard line.  Not merely a touchdown, but your entire livelihood and legacy depends on what you say next. Your opponent’s strength is legendary and the clock is ticking.  Eighty thousand screaming fans are watching read more

Posted in brand differentiation, confidence, key messaging, personal branding, positioning, remark-able, self-actualization | Tagged , , , , , , | 4 Comments