Monthly Archives: January 2015

You Better Believe It

[Cache #187] By Andris Pone President, Coin Branding — Each of us believes we are different from everyone else.  It would be deflating like a New England football to believe otherwise – that there is essentially nothing that makes us read more

Posted in brand authenticity, brand differentiation, brand foundation, core purpose, key messaging, personal branding, positioning, remark-able, self-actualization | Tagged , , , , , , , , | 10 Comments

Je Suis Birdman

[Cache #186] By Andris Pone President, Coin Branding — Michael Keaton is floating in his underpants.  Not that they are loose.  He is levitating, in mid-air, cross-legged.  It is the very first shot of his latest movie, Birdman, which is tied for the lead read more

Posted in brand authenticity, brand differentiation, positioning, self-actualization, what is a brand?, what is branding? | Tagged , , , , , , , , , | Leave a comment

Why Target Missed

[Cache #185] By Andris Pone President, Coin Branding — The Target debacle has been so spectacular, it has endowed the following maxim with new meaning: “The only thing harder than building a brand is changing one.” In the context of Target, read more

Posted in brand culture, brand differentiation, brand equity, brand experience, Brand It Ain't the Logo, customer service, positioning | Tagged , , , , , , | 2 Comments

What Word Will You Own in 2015?

[Cache #184] By Andris Pone President, Coin Branding — The Charlie Hebdo massacre has confirmed once again the inestimable power of words and ideas.  They clearly have the power to anger and inflame, and if one looks at the cartoonists’ work, there can read more

Posted in brand copywriting, consistency, personal branding, positioning | Tagged , , , , , , , , , , , | 3 Comments