Monthly Archives: December 2014

Tim Hortons: Brazilian as a Bikini Line

[Cache #183] By Andris Pone President, Coin Branding – The quintessential Canadian brand is not really Canadian, and has not really been Canadian for substantial stretches of the past 20 years. Tim Hortons remains, in the Canuck mindset, as Canadian as snowfall in June.  Despite the read more

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Standing out from the business school crowd

Comment from yours truly in a Brenda Bouw feature for the Globe and Mail, alongside my good friend Mark Healy, CMO of Tennis Canada.

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“Thank you for that stunning penetration into the obvious.”

[Cache #182] These were the cutting words of a professor of mine at Saint Mary’s University in Halifax, which he had borrowed from an acerbic professor from his own undergraduate days. The class was Commercial Law, and the expression seemed read more

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Second Cup’s Only Shot

[Cache #181] By Andris Pone President, Coin Branding – If, in your heart of hearts, you doubt our nagging claim that too many organizations fundamentally don’t know what a brand is, you need look no further than the just announced “rebranding” of read more

Posted in andris pone media comment, brand culture, brand differentiation, brand experience, customer service, rebranding, what is a brand? | Tagged , , , , | 4 Comments