[Cache #177] By Andris Pone President, Coin Branding email@example.com — Jian Ghomeshi has left the building, literally. You know you’re done when your bosses let the media take pictures while your face, 10 feet high in the lobby of your workplace, read more
Posted in best brand names, brand equity, brand names, personal branding
Tagged andris pone, brand names, brand naming, brand strategy, CBC, Coach's Corner, Coin Branding, Don Cherry, Jian Ghomeshi, Lucy DeCoutere, personal branding, PR, public relations, Q
[Cache #176] By Andris Pone President, Coin Branding firstname.lastname@example.org — This Monday October 27th, I will not be voting for Darrin Davidson, candidate for Councillor in Orangeville, Ontario. Because I do not live there. Instead, I live and run my branding read more
[Cache #175] By Andris Pone President, Coin Branding email@example.com — Earlier this year, deep in the tortuous tenure of Mayor Rob Ford, the Globe and Mail correctly observed that Toronto’s brand could use a makeover. For which I must give thanks, because their read more
Posted in andris pone media comment, brand culture, Chief Brand Officer, internal branding, logos, what is a brand?
Tagged andris pone, brand culture, brand logos, brand strategy, Brand: It Ain't the Logo, branding, Cache, Coin, Doug Ford, Globe and Mail, Harry Jerome, John Tory, Olivia Chow, Rob Ford, Royson James, toronto, Toronto Star
[Cache #174] SPECIAL GUEST BLOGGER: ANGELA MEHARG As a guest blogger for Cache, you might think I’m an expert in branding. I’m not. But I AM the Chief Brand Officer, founder, and CEO of a little company with big plans. read more
Posted in brand differentiation, brand identity, brand names, Chief Brand Officer, key messaging, logos, positioning, taglines
Tagged Al Ries, andris pone, Angela Meharg, apple, Aspirin, Bayer, brand strategy, Brand: It Ain't the Logo, branding, Cache, Datisfy, GE, Google, Jack Trout, Jay Levinson, Makrolon, Samsung, Seth Godin, TTC
[Cache #173] Is Canada’s brand a joke? That was the question I asked last year, in the midst of Canadians like Rob Ford, Justin Bieber and Chip Wilson behaving badly and attracting much mockery from a bevy of late night heavyweights including Jimmy Kimmel, Jimmy Fallon, Jon read more
Posted in brand culture, what is a brand?
Tagged andris pone, brand strategy, branding, Cache, Canada, Canada's Got Talent, Canadian Idol, Chip Wilson, Coin Branding, Jimmy Fallon, Jimmy Kimmel, Jon Stewart, Justin Bieber, Montreal Canadiens, netflix, NHL, Rob Ford, So You Think You Can Dance Canada, Stephen Colbert, The Amazing Race Canada, The Tragically Hip, Toronto Maple Leafs, Trailer Park Boys
[Cache #172] This summer I was in an elevator in Saskatchewan. Not of the grain kind, those icons largely gone, but of the Best Western kind in the small city of Estevan. Making chit chat between floors, I mentioned to read more
Posted in brand names
Tagged andris pone, brand name, brand strategy, branding, branding blog, Cache, John Tory, Olivia Chow, Rob Ford, toronto, Trailer Park Boys