Monthly Archives: May 2014

Pocket Square Branding

[Cache – #158] As we have put it so eloquently, a brand ain’t a logo. This despite logos having the potential to powerfully communicate your unique value proposition, and hence why someone should do business with you instead of someone else. Likewise, a colour does read more

Posted in brand identity, CacheMeme, remark-able | Tagged , , , , , , , , | 1 Comment

Leave the Raptors Alone

[Cache – #156] After the best season in their history, the Toronto Raptors might be ready to call it quits. That’s right – they have been thinking very seriously about changing their name.  There has been a persistent belief in some read more

Posted in brand identity, brand names, logos | Tagged , , , , , , , , , , | 2 Comments

Raptors’ “We The North” Is A Monster Dunk

[Cache – #155] If you’re not different, you’re the same – so why should anyone do business with you as opposed to someone else? It’s a scary question, because chances are, your organization is not that much different from its competitors. read more

Posted in brand differentiation, brand messaging, consistency, key messaging, positioning, remark-able, taglines | Tagged , , , , , , , , | 2 Comments