Monthly Archives: November 2013

Can Your Brand Flourish This Winter?

THE 5th OF 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES FOR INSURANCE ADVISORS By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and Thought Leadership Summits this past summer.  In this series of six bi-weekly blogposts read more

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Introducing Oaken Financial

[Cache - #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct.  And now a tree – or rather, something oak-like – as in Oaken, the name for the new direct-to-consumer banking brand launched yesterday by Home read more

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How to undercut your own brand

  Talk about a split personality.

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All Insurance Is Emotional

THE 4th of 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES FOR INSURANCE ADVISORS. By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and Thought Leadership Summits this past summer.  In this series of six bi-weekly blogposts read more

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Andris Pone comment in National Post: Indigo shares fall 17%

A comment from yours truly in this story by Hollie Shaw.

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