Monthly Archives: June 2013

Iconic Game, Iconic Name

[Cache - #120] I was in Ottawa last weekend and was struck by something I didn’t see anyone wearing:  an Ottawa RedBlacks shirt.  Not a single one.  Even though the shirts were clearly available for sale at retail. I lived read more

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ICI Shouldn’t Be Here For Long

[Cache - #118] The first rule of naming is that a name should mean something relevant – that it should say something meaningful about the brand it represents.  Otherwise you waste an immensely valuable opportunity to help people understand your read more

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