Monthly Archives: April 2013

Do You Really Think You’re Any Different?

[Cache – #114] Each and every one of us believes that in some meaningful way, we are different from other people.  And it is our belief that sharing our unique qualities can make a meaningful difference in the lives of read more

Posted in brand experience, brand values, health care, mission statements, mission/vision/values, positioning, self-actualization | Tagged | Leave a comment

All Hail The Property Princess

[Cache – #113] Want to be mediocre?  Easy:  just be inconsistent. So says Jim Collins, the world’s most-read management guru, with more than 10 million books sold – including classics like Good to Great and his most recent volume, Great read more

Posted in brand names, consistency, positioning, remark-able, what is a brand? | Tagged , , , , , , , , , , , | 2 Comments

Tiger, Daly, and the economics of bad boy brands

[Cache – #112] A colleague of mine thinks Tiger is faking it.  That Tiger has been playing poorly on purpose, to generate sympathy and crawl his way back into our hearts.  That he believes we’re all as gullible as Lindsey read more

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