Monthly Archives: March 2013

Mark McAllister and the Colour Purple

[Cache - #110] Last week I wrote about authenticity.  This week, I would like to tell you about the most authentic person I know:  Global News reporter Mark McAllister. Two years ago, Mark had a seizure while giving a news read more

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BMO: Be Real

[Cache - #109] At the very core of articulating your brand is articulating how you – your organization, product, service or you personally - are different from competitors.  This isn’t the same as describing who or what you are, which is read more

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Why ask why?

[Cache - #108] It is an old maxim of marketing that to really sell something, one needs to talk about benefits, not features.  In a hospital for example, a highly trained staff is a feature. Getting home alive is a read more

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Isaac Newton, Monty Burns and Quantum Branding

[Cache - #107] Recently I cancelled my cable, a decision that has me thinking small.  Instead of watching hours of television, for a fraction of that time I am watching YouTube videos, among them documentaries on the origins and composition read more

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