Monthly Archives: February 2013

Will be speaking at Canadian Special Events Expo 2013

Proud to be in the lineup at the Canadian Special Events Expo 2013 (CSEME) for a “TED Talks” format on March 21st, 2013 in Toronto.  I’ll be on at 9:55am for a 20-minute talk.  

Posted in Uncategorized | Tagged , , , , | Leave a comment

On CBC Radio One shortly re. IKEA

Dear Reader – I did a short interview today, with the folks at Here and Now, about IKEA’s horse meat burgers, and how the brand might be affected.  I am told it will be on either at 435pm or 535pm. They read more

Posted in andris pone media comment, Uncategorized | Tagged , , , , | Leave a comment

Are you willing to ask for it?

[Cache - #106] Having taken my first course in branding 14 years ago, my takeaway from it has been reduced, by the passage of time, to this: the point of branding is to charge more money for your organization, product read more

Posted in brand experience, consistency, positioning, remark-able, self-actualization, what is branding? | Tagged , , , , , | Leave a comment

See you next Friday (and French cats)

Cache will return next week.  For now, you just have to watch these French cats (aligned with my brand’s character attribute of Dryly Humorous).  It will make your weekend.

Posted in Uncategorized | Tagged , , , | Leave a comment

The BlackBerry Raspberry

[Cache - #105] Imagine the stock price of your company has fallen 80% in the past two years.  You have one final chance to make a comeback:  it’s do-or-die, period.  So you bet the future of your company on two products, read more

Posted in brand names | Tagged , , , , , , , , , , | 1 Comment

The #1 Way to Build Your Brand Today

[Cache - #104] Welcome people warmly.  That’s it.  More than anything else in the world, we all want to feel that we are important, that we are valued, that we will be listened to and understood.  Make your potential and read more

Posted in brand ambassadors, brand experience, customer service, self-actualization | Tagged , , , , , , , , , , , , | 2 Comments