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Monthly Archives: February 2013
Proud to be in the lineup at the Canadian Special Events Expo 2013 (CSEME) for a “TED Talks” format on March 21st, 2013 in Toronto. I’ll be on at 9:55am for a 20-minute talk.
Dear Reader – I did a short interview today, with the folks at Here and Now, about IKEA’s horse meat burgers, and how the brand might be affected. I am told it will be on either at 435pm or 535pm. They read more
[Cache – #106] Having taken my first course in branding 14 years ago, my takeaway from it has been reduced, by the passage of time, to this: the point of branding is to charge more money for your organization, product read more
Cache will return next week. For now, you just have to watch these French cats (aligned with my brand’s character attribute of Dryly Humorous). It will make your weekend.
[Cache – #105] Imagine the stock price of your company has fallen 80% in the past two years. You have one final chance to make a comeback: it’s do-or-die, period. So you bet the future of your company on two products, read more