Monthly Archives: December 2012

Your Guns or Your Children. Your Choice.

[Cache – #99] Coming soon:  Best and Worst Brand Names of 2012 ** Brand positioning can be very much about defining the frame of reference:  think of how Subway’s menu doesn’t fit the “fast food” frame of reference like McDonald’s read more

Posted in Chief Brand Officer, positioning | Tagged , , , , , , , | 3 Comments

The Gift of Gift Ideas

[Cache – #98] Coming soon:  Best and Worst Brand Names of 2012 ** As Cache approaches its 100th edition, here is the second of two retrospectives.  This one might even give you some (sometimes tongue-in-cheek) holiday gift ideas. Saucy Hot Sauce Names (July read more

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Starbucks Better Be Asking: “What’s That Smell??”

[Cache – #97] Coming soon:  Best and Worst Brand Names of 2012 ** There has long been an opportunity for someone to challenge Starbucks in Canada. Those who know me know that I ought to know – that’s how dedicated read more

Posted in brand experience, customer service, remark-able | Tagged , , , , | 2 Comments