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Monthly Archives: November 2012
What do you think about using provocative messaging that could be interpreted as making fun of people suffering from a particular condition?
[Cache – #96] Dear Reader: A quick note that Brand: It Ain’t the Logo* (*It’s what people think of you) was the Globe and Mail’s #1 business bestseller for the month of November, making it three months (the others being July and read more
[Cache – #94] This week’s blog is the second excerpt from a longer article I’ve written about the role of the Movember name in that charity’s success. See the first post here: Movember Moniker Is A Matter of Life and Death. read more
[Cache – #93] Now that Barack Obama has prevailed in the presidential election, Republican focus in particular has turned to the nature of the Republican brand, and what must be done to make it a winner again. (The focus of read more
[Cache – #92] Countries have brands, which in this sense are essentially national psyches. Integral to the Canadian brand/psyche are ideas like diversity, tolerance and friendliness. And universal / free health care. Except that this last one is a complete read more