Monthly Archives: September 2012

BlackBerry Jam rocks: the power (ballad) of great brand naming

[Cache – #87] RIM executives singing a love song to the people who make apps for BlackBerrys?  It makes absolutely no sense. Until you consider that the video was released at an annual developer conference called BlackBerry Jam.  There isn’t a read more

Posted in brand names, remark-able | Tagged , , , , , , , , | 1 Comment

Kudos from Bar Rescue’s Jon Taffer

  Tickled pink to receive this Tweet from Jon… …regarding the blogpost “Always being right is never as easy as it looks“.   And this one… …re “Should Weber’s name have been stripped?”

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Bar Rescue: Power Plant meets Snow White

**First, this tweet from Jon Taffer in relation to the comment below from Rich Unger: **And now the blogpost: What does Snow White have to do with the renaming of a dive bar in Laguna Niguel, California?  As demonstrated by read more

Posted in bar rescue, brand experience, brand names, customer service, positioning | Tagged , , , , , , , | 45 Comments

Movember Moniker a Matter of Life and Death

[Cache – #86] November is almost upon us, and with it the brilliance of Movember – possibly the world’s only charitable campaign so ingenious that it isn’t just impossible to miss, it’s impossible to avoid.  Launched only nine years ago, last year read more

Posted in brand names, health care, hypermessaging, non-profit branding, remark-able | Tagged , , , , , , , | Leave a comment

Bar Rescue: America Live is a name that sings

Here’s a crazy thought:  give your brand a name that actually says something about your brand and how it’s unique.  Wouldn’t such a name make it easier for you to tell others what makes you special?  And wouldn’t such a read more

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WestJet: Love thyself

[Cache – #85] After 16 years of building a universally-respected brand, does WestJet nonetheless have a serious self-esteem problem?  Why else would they even consider excluding WestJet, or even a reference to it, from the name of their soon-to-be-launched regional airline? read more

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Bar Rescue: Should Weber’s name have been stripped?

Sometimes, radical change is required.  The latest episode of Bar Rescue on Spike TV, in which a bar owner was being robbed blind by one of his staff members, was one of those occasions.  The bartender was proven by bar read more

Posted in bar rescue, brand equity, brand names, positioning | Tagged , , , , , , , | 6 Comments

Bar Rescue: always being right is never as easy as it looks

[Cache – #84] We all like to be right, preferably all the time. But all too often we are wrong.  We make mistakes.  We misunderstand a set of facts or jump to conclusions.  For a period of time ranging from read more

Posted in bar rescue, brand names | Tagged , , , , , , , , , , , , , , , , , , , , | 17 Comments

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