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Monthly Archives: May 2012
Imagine you own a dating website. All else being equal, with which name do you think you’d have to spend more on marketing: Zoosk or eHarmony? I say Zoosk, a name that gives absolutely no hint to what the business read more
[Cache – #70] Microsoft has named its new social network “So.cl”. Or is it “socl”? Because the website refers to it in both ways. And how the hell do you pronounce it? For Microsoft, the fact that the proper pronunciation of So.cl read more
[Cache – #69] As you stroll the small town and big city streets this long weekend, you are sure to see the unmatchable creativity of small store owners on display. Have a fun and safe weekend.
[Cache – #67] Welcome to my world. In which, on average, 199 out of 200 of my ideas are shot down by clients. Such is the nature of the beast. You have to throw a lot of names against the read more
By Ted Matthews With Andris Pone “This is a book about perspective and understanding. The kind of perspective that marketers need – not just for themselves but for those with whom they work every day and rely upon for support read more