Monthly Archives: March 2012

Admit it: your smartphone is your lover

[Cache - #62] We like our technology devices.  A lot.  As discussed in a recent Philter whitepaper, research done by Microsoft Advertising even supports categorizing our relationships with our devices in accordance with Jungian archetypes.  The PC is the Sage, the read more

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Zappos is Crappos

[Cache - #61] We all have baggage.  And when you’re trying to name something, a lot of it comes out.  I once had a client who was dead set against a name because it reminded her of an old boss read more

Posted in Uncategorized | Tagged , , , , , | Leave a comment

The new Porsche product: Kool-Aid

[Cache - #60] If you are passionate about what you do, chances are you’ve drank at least some of your own Kool-Aid.  Meaning that you may have lost a measure of objectivity when it comes to judging the impact of read more

Posted in Uncategorized | Tagged , , | 2 Comments

Who really cares if they own a Toshiba?

[Cache - #59] Do you know what brand of computer or cell phone you own?  If you own an Apple, you probably think this is a stupid question.  Your answer to it will be a quick “yes.”  Everyone who owns read more

Posted in Uncategorized | Tagged , , , , | Leave a comment