Monthly Archives: February 2012

When you’re out of Effen ideas

[Cache - #58] Elsewhere I have described FCUK, the name for a clothing brand, as “creatively bankrupt.”  When you resort to jumbling swearwords, you’re pretty much out of ideas.  But the name, which ostensibly stands for French Connection UK, is read more

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A Fairy Tale from Public Mobile

[Cache - #57] Public Mobile is a great name – theoretically, at least.  Its potential greatness lies in the storytelling possibilities it opens up.  The word “public” helps tell the central brand story:  that Public is different from the big read more

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Valentine’s Part 2: Victoria has a Secret

[Cache - #56] Will you be setting the mood with a Valentine’s gift?  Romance is one of the most powerful triggers to the things we buy – choices aided by sultry naming.  Here’s a top three list of romantic names read more

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Valentine’s Part 1: Name (and bedroom) makeover

[Cache - #55] With Valentine’s Day in sight, it may be time to finally face a question you’ve been dreading: are you truly in love with your business name?  Your name is an unparalleled opportunity to differentiate your brand by read more

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