Monthly Archives: October 2011

Does Doggie Doo Do It?

[Cache - #45] Names have jobs to do.  Vote on who does them best. There are alot of bad names out there – but whether we “like” them or not is irrelevant, because ultimately, naming is not a matter of read more

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BlackBerry BBX: the wrong name for a brand in a jam

[Cache - #44] Central to RIM’s tanking stock price – down more than 50% in the past year – is the complaint among analysts and consumers alike that the company has been almost entirely ineffective at making its products competitive read more

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Best and worst brand names of the week – Oct 21, 2011

Best brand names of the week Ice Cream Sandwich – the latest Android operating system.  Each new release is named after a dessert:  the first was Cupcake, the second was Donut.  Very unconventional for this industry, and very attention-getting.  BlackBerry, read more

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Best and worst brand names of the week – Friday Oct 14, 2011

Best brand names   Cancer Bites - a brilliant alignment of name with cause:  fighting blood cancers.  Their first campaign to be unveiled (when else?) this Halloween. Muttballs – a cute name, from Pablo the Dog, that immediately gets the message across.  read more

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A Gap in logic: how not to change your name

[Cache - #43] It is unfortunate, but a fact of life, that sometimes an organization is forced to change its name.  Such is the case with Gap Adventures, a very well-known and successful Toronto-based tour company just successfully sued by read more

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Best and worst brand names of the week – Friday October 7

Best brand names of the week   Lait’s Go - milk beverage with a rare bilingual name. Not My Dog – Toronto restaurant name inspired by one of film’s most memorable comic scenes, from the The Pink Panther Strikes Again.  On read more

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From iMac to iSad: The brand names of Steve Jobs

[Cache - #42] * iSad. iRIP.  These were just two of the expressions of grief and tribute circulating on Twitter last night to the late Steve Jobs.  On the surface they may seem simplistic.  But that is precisely the point.  They read more

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