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Monthly Archives: September 2011
Name bending, Canadian style
[Cache – #41] Why do we make up derogatory nicknames for each other? For this week’s blogpost, I have some fun considering this burning issue – on the website of History Channel’s new TV show, What’s in a Name? Also: read more
Posted in Uncategorized
Tagged best brand names, branding, Cache, history channel, nicknames, what's in a name, worst brand names
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Best and worst brand names of the week – Friday September 30
Best brand names of the week Kindle Fire – the name of Amazon’s new tablet, Fire obviously works very well with Kindle. But I worry that Amazon doesn’t actually have a naming strategy, since Fire is the first of Kindle’s read more
Best and worst brand names of the week – Friday September 23
Best brand names of the week REMedy – “a bed upgrade kit that contains a gel-infused mattress topper, proven to increase quality of sleep” Whitemint: a new Stride gum, named after American snowboarder Shaun White Worst brand names of the read more
Posted in Uncategorized
Tagged best brand names, branding, netflix, qwikster, REMedy, shaun white, whitemint, worst brand names
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Your business is probably worthless
[Cache – #40] Do you own a service business? Chances are, it’s worthless. That’s just the first eye-opening fact in John Warrillow’s Built to Sell, possibly the most important business book I’ve ever read. Here’s another one: only one in read more
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Tagged best brand names, book review, branding, built to sell, Cache, john warrillow, worst brand names
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Comments on Chris Taylor’s Mashable article: Netflix’ Qwikster debacle
Netflix has created quite an uproar by, among other things, renaming its core DVD delivery business to Qwikster. My thoughts on Chris Taylor‘s Mashable article in the comments section here: http://alturl.com/daodx
The people will decide – whether you like it or not
[Cache – #39] I once heard Canadian General Lewis MacKenzie, the first NATO commander in the former Yugoslavia, say that a leader should never give an order he can’t enforce. And so it is with our federal government in renaming read more
Best and worst brand names of the week – Friday September 16
Best brand names Mombacho – a premium cigar brand named after the site in which its tobacco is grown: Mombacho volcano in Nicaragua. The back story is that volcanic ash contributes to soil fertility, resulting in optimal tobacco-growing conditions. And, read more
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Tagged best brand names, branding, dealicious, mccrazy burger, mombacho cigars, orkidstra, reveralicious, worst brand names
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Book review: Fascinate, by Sally Hogshead
You are probably boring. Or maybe just the same as everyone else. Or even invisible. That’s the bad news you’ll get from reading Fascinate, by Sally Hogshead. Indeed, an honest review against her 7 triggers of fascination, defined through exhaustive read more
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Tagged 7 triggers of fascination, book review, branding, f-score, fascinate, sally hogshead
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Book review: Six Pixels of Separation, by Mitch Joel
As recently as a month ago, I was still a social media skeptic – one who suspected that SM platforms were dominated by idiots and that SM could not deliver a meaningful return for entrepreneurs like myself. Mitch Joel’s Six read more
Posted in Uncategorized
Tagged book review, entrepreneurs, mitch joel, six pixels of separation, small business, social media
2 Comments
Best and worst brand names of the week – Friday September 9
Best brand names of the week The TechKnow Space – a computer repair and accessories shop DigiSan – hand sanitizer Worst brand name of the week Selco – an elevator repair company that oddly, sounds like the most mundane read more
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Tagged best brand names, branding, digisan, selco, the techknow space, worst brand names
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